Competing on the Mobile Market

For the promotion of a smartphone app that I developed, I hired the Big 3 Singapore production company to create a video that would be used for advertisement. The app is a game that allows multiple users to connect to a network and play competitive matches against each other using a selection of characters that they can choose. Competitive gaming has become really popular here over the last few years, and I wanted to jump on the trend while it was still generating good business. In order to have more people flock to my game, I needed to have something that would make it stand out from the others.

The production company created a funny ad that featured a man facing off against one of the characters in the game. The man gets beaten fairly easily, but then transforms into a character from the game and then defeats the other character. The app is free to download and features a set of starter characters, but more can be purchased for a low price, or if the player has enough time and patience, they can unlock them using currency that they earn in the game through regular play with other people in matches.

The advertisement had a positive effect on the reception of the game. The download numbers for the game have been way beyond what I expected them to be. The game has become so popular that I’ve gotten a few inquiries from companies that want to expand the game into a franchise. They want to have toys, t-shirts, and even an animated series made from the game. I have to think about these offers carefully, because I can’t just have anyone handling my IP and doing whatever they want with it. I want anything associated with the game to be of the highest quality.