Mobile marketing is a real buzz word right now. You can’t go very far on the Internet without finding an article about mobile marketing or a mobile marketing company. It seems like mobile is everywhere. And really that should not be a surprise because mobile technology has gone leaps and bounds over the last few years.

Think about how it was just a few years ago. If you are like me then many of your friends didn’t even text. Or if they did they had a very limited plan and so they didn’t text very often. Now, with almost everyone having a smart phone, people are texting like crazy. In the business world you don’t really have to ask, “Do you text?” because business professionals will have a smart phone and a data plan and they do text. They might not like to do business texting, but they do text.

And now with text messaging, you have businesses that revolve around text message marketing. It’s very interesting to see how the technology has advanced and that we are now able to send a single message to tens of thousands of people all at the same time. Of course you have to have that many people subscribed to your text marketing list, but if you are a national TV show, like American Idol, then that’s no problem at all.

Who knows where all these leaps in technology will take us. We’ve gone from just having simple phones that could do nothing but store names and phone numbers and call people, to now having mini computers in the palms of our hands. Who knows, maybe in another 10 years we won’t even be carrying phones but have a tiny phone built into some kind of Bluetooth headset that’s always placed in our ear. Maybe that’s how Bluetooth headsets will make a comeback!