Marketing is just a fancy word for advertising. You want a lot of people to know what it is you are selling. The more who know, the more there will be who buy from you. It helps to be the best at it, but every company has its good points and its drawbacks. It is how business works. Maybe you offer only the best products or services. Maybe you found a way to offer budget products or services to people who are looking to save a lot of money. There are some marketing software reviews to help you figure out which way to go with the marketing software to play on your business strengths.
For example, most everyone owns or wants to own a car. Some people can afford an Italian sports car, but most people cannot. Some people need a truck, and a lot of people only want a compact car. Some people want a fancy car, but they can only afford a used minivan. That is a lot of types of customers to have to please for the same basic thing. How is your business similar? Is it at the top end of your business genre, or is it somewhere else on the provision ladder? Where does your business sit as compared to all other businesses that offer what you have? Find your place, and then know your demographic. Then target your marketing towards them.
It would not make sense for an Italian sports car seller to market to those who want or need a minivan. It would be a waste to market new minivans to those who could only afford used ones. That is, unless you knew a secret to affording new over used that other businesses did not. Do you see how this is shaping up? Your marketing has to be targeted, but it has to be based on what your business is really about and who you typically sell to.